Apple’s long game in enterprise

On Apple’s long game

In a recent article on BGR, Chris Smith wrote about how Apple has a long game to “trap you inside the iPhone”. He wrote:

“The “trap” is really simple. You get sucked into iOS, likely via the iPhone, and you never look back. You get apps, you buy additional hardware, and you get more apps. Before you know it, you also own a Mac.”

I don’t disagree with this statement. In fact, I’m an excellent example of it.

He goes on to say:

“Apple wants to “transform how business people engage with customers through innovative business solutions for iOS,” according to the press release, which is a clever way to turn the iPhone into an even more critical device for various individuals.”

No arguments here either.

It’s a solid strategy that I’ve seen examples of in my daily dealings with customers.

Mac integration into businesses

The Mac has had a hard time in Australia when you compare it to Windows. Just check out this graph from stat counter

Operating system market share in Australia 2016

Working from home

You’ve read about it, have friends that do it, or maybe even do it yourself. With the advent of working from home increasing, one third of us according to this article in the herald, it’s going to be more likely that we use our “home” computer to remote into our server, or do our work on.

Most people don’t have an IT company at hand when they are working from home, so a Mac tends to be a machine that “just works”.

Bring your device to work

This is a really big one. It started with managers who wanted the latest and greatest tech to show off to their colleagues and friends, then grew to regular staff adding they iPhones to the work wifi network, then iPads, then their MacBooks.

At my last workplace, a predominately Windows house, I brought in my MacBook Pro to work on. They had no issues with it (apart from the casual dig at an “Apple fanboy”) and as most of our work was internet based, it didn’t really matter.

Slow and Steady Growth

So my take is that while Windows is still the boss when it comes to enterprise, and Apple has a long way to go if they were to even break 50%. Work places are changing, and the demand will come from the end user, not from the top down.


2 thoughts on “Apple’s long game in enterprise”

  1. Interesting point of view.
    I to was a windows user until I bought a Mac.
    We now have many Apple devices and love how they all can interact together.

    The future is Apple ?



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