How can I help your business?
As a business owner myself, I understand time is scarse. That’s why it’s so important to me to offer the kind of services that you value the most.
Below are some of the many services that I offer to my customers. Is there something not listed and it falls under the Digital Banner? Let’s chat about it.
What exactly is digital consulting? Have you ever had a question about your website, or digital marketing, or what software you should get for your business?
This is exactly where I can help.
I’ve got years experience helping business owners just like you. There is no question too rediculous or too complicated.
What exactly is digital marketing? It covers lots of areas. Website content, blogs, social media, video, newsletters and even watches.
New avenues of advertising are popping up every few months, and you need to stay ahead of the curve so you know what can be ignored and what you need to focus on.
Did you know that at last count there are over 16 million Australian Facebook users, 15 million Australian youtube viewers and 5 million Australian Instagram users?
Marketing campaigns can exist in many different mediums and platforms. I’ll work with you directly to develop a digital marketing campaign that covers all the platforms that will make a difference to your business.
Speak with me today on how we can make your product or service be noticed everywhere.
Website development can be a tricky business. With time delays, site errors and technology updates – who can be bothered? I utilise some of the best minds in the industry to provide speedy and error free development of your site.
Be it a small update, or a complete revamp, our team can develop your site with the utmost speed and care. This ensures you will have a site that not only looks like an industry leader’s, but works like one as well.
“It’s not what you know, it’s who you know”, is the old adage, and it’s certainly true in the internet technology space. My team of tried and tested developers and engineers have seen most of it before. The nice part is, they love a challenge. So if it’s something tricky that takes a bit more brain power, even better!
Websites can start from as little as $500 for a basic template site that you can update and manage yourself.
Have no idea what you want? That’s fine, many people don’t at the very beginning. I will guide you through what your site SHOULD have included for the biggest impact on your customers.
Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO as it’s better known, is the process of increasing your ranking on search engines for your key terms.
It’s undeniable that it’s part of the trifecta (SEO, Content & Social Media) that you must negotiate to have a successful online presence.
So what is it exactly and why do I need it?
Have you ever nodded when people say SEO, but haven’t got a clue what it means? I used do do this, so don’t be afraid to admit it.
Most people had no idea what it was 10 years ago, and it’s become one of those “buzz words” that marketing types talk about. Some people swear by it, some think it’s a heap of baloney. So what is it?
It’s actually a little bit of both
Search Engine. Optimisation. You are “optimising” your website for search engines. Got it? It has built up a bad reputation over the years, and I have definitely seen the benefit with my customers. Unfortunately, many SEO companies will guide you to the door, but won’t escort you in, which is where the baloney part comes in.
SEO is a three step process:
- Ensure the search engines can “read” your site, and fix it if they can’t
- Research content themes that your potential customers are looking for.
- Actually create the content on your site that helps your potential customers.
Like I said above, most companies will take care of one and two with no problems. It’s the third part where the wheels fall off a little.
I know what your thinking. I don’t care, I just want to get onto the first page of Google!
Sure you do, everyone does. And with my help, that will be our goal.
In order to know what content you need to create for your audience I complete a thorough report of your site, your customers and your content.
There is no question about it, SEO is a long term, ongoing solution, that should never be “finished” in the regular sense.
Because in order for you to keep in front of your audience, you must be diligent and ensure you are creating content on your site that keeps them coming back for more, and most importantly of all, answers their questions.
Social Media Management that gets your business
Most companies focus on how many likes and follows you get. We call these vanity metrics. They make you feel good, but don’t tend to directly convert to business.
I dig deeper and focus on what you are trying to achieve for your business.
It’s a well known marketing adage that in order for you to successfully market your business that you need to advertise where the people are.
This used to be newspapers, magazines and television not that long ago, but these forms of advertising are providing a much smaller return on investment for businesses than they used to.
You’d be hard pressed to find one of your current and future customers who don’t use one of the many social media networks available: Facebook, Snapchat, Instagram, Twitter, Linkedin, Youtube & Pinterest to name a few. And the number of users around these platforms are increasing everyday.
Social media marketing can work in tandem with your other marketing efforts and in most cases enhance them. A well planned social media marketing plan can: Open communication with your customers, including existing and future customers, Increase visitors to your website, Increase lead generation, Build trust and brand recognition with your customers
You can see the benefits of social media marketing, and so can your competitors. Don’t miss out on thousands of potential customers because you don’t understand how to develop a social media strategy.
I will create the most click-worthy posts for your audience to get them engaged with your brand, which enables them to start using your product or service.
I know how to test what social media platforms are important and popular in your industry, and I’ll work directly with you to ensure the tone of your business is amplified through your social media efforts.
Prefer to keep social media marketing in house? I can provide full training on all social media platforms to get your staff up to speed on what’s important, and how to gage the effectiveness of your posts.
I know the feeling. You’ve spend countless hours and hard earned money in designing and developing your brand new website, and it’s launched. So now what? Who should manage your website?
Even though your website is “complete”, there are weekly and monthly checks and content updates that still need to happen. How often do you update your images? Do all your staff still work there, or are team members long gone still “ghosting” the pages of your site?
Wouldn’t it be great to handover your site to someone else so you can keep running your business?
We will ensure your site content stays up to date, your site is optimised for search engines and you’ve got a consistent social media presence? Why? Because it’s exactly what you need to do to keep up with your competitors and because that’s exactly what we do best.
We’ll work closely with you to ensure your site and online reputation is being managed of every day. From simple content and image updates through to a completely managed solution incorporating all of my services, we can keep things rolling, so you don’t have to.
Websites can be created for a bunch of reasons. Do you sell a product or service? Is it purely for lead generation? For customer assistance? Branding? or all of the above? Before we come up with any suggestions, we will do a complete online marketing and website review of your business, so you can see what your current efforts are delivering.
You may be thinking that your site doesn’t need updating or managing. Most customers will meet your business for the first time through your website or via social media. Would you ignore a customer if they were standing right in front of you would you?
Of course not. So let’s work together to reach out to those potential customers, and give them the same great service you provide in person, digitally.
Many companies will leave the updating of the site to someone, that quite frankly, doesn’t have time or skills to correctly update and maintain your website. Are they monitoring your website through analytics? Are they posting at least once a day through social media?
Give your website the treatment it deserves and contact us today to find out more about what we can do for your business.
Have you ever visited a website and been less than impressed with the layout, the colour scheme or the navigation? Does it flow as you would expect?
These are things your current and potential customers are looking at when they visit your site.
A refresh of your website should be completed yearly for design updates and weekly or monthly for content updates. Is your website looking a little long in the tooth? Why not contact us today to find out how we can give your website a spruce up, or even a complete redesign.
Do you have a knack for design and maybe some coding? Why not speak to me today about some one on one or team training? I know how all the major website platforms work and will give you the training so you can manage your site. Speak with us today to enquire about pricing
I’m sure you’ve got a bunch of questions ready to go. Contact me today and we will answer them for you.