It’s been well over a year since I start Digital Den and I’ve learnt so much that I thought it was time to refocus. Refocus not just for my customers, but for myself.
A refresh of brand and of mind…
When I started Digital Den, I had one goal in mind for what my customers would want from me. Website management. So why did I originally think this was needed?
It’s because the digital realm is so massive these days, that it touches nearly every area of business. From the receptionist, all the way to the owner, from your next lead, to the customer that’s been with you for decades. It’s hard not to think of a way that they are not impacted by digital technology in one way or another.
So I figured that there has to be a way to anchor this somewhere, and it made sense (at the time) for that anchor to be the customer’s website. Most companies have one, and either needed it to be updated at some stage, or refreshed in some way. Truth be told, I haven’t really had any one of my customers ask for website management,
Digital marketing is so much more than a website…
In the past year of operating, I’ve managed social media, designed brochures, radio campaigns, print advertising, implemented new servers, removed old ones, converted many of my customers onto new software that delivered efficiency and cost savings, purchased phones, created marketing plans, created mobile phone apps, search engine optimisation and offered getting things done strategies for a disorganised team.
And that’s all I can think of off the top of my head. I’m sure there is many more I’ve missed.
So what does this all mean for Digital Den?
It means that I’ve adjusted my marketing strategy to new and existing customers about what I can offer them and their business.
I’m now a ‘Digital Consultant’. Why? It sounds pretty cool right.
Not only that, I can be the person that you need to throw ideas against, increase customer, increase sales, question about the next and latest tech, and how you can bring efficiency to your daily workflow. These might require any number or all of the tasks I’ve mentioned above, or simply require a chat to help you understand something.
That’s what Lee Stoka and Digital Den are all about. You might say I’ve embraced my company name that I created 15 months ago and I’m ready to launch into a new and exciting stage.
Interested in what I have to say? Why not drop me a line on social media, email or give me a call.