Noble House Design

The Challenge

Noble House Design has been designing interiors on the Gold Coast since 1992 — hotel refurbishments, display suites, restaurants and offices on the commercial side; apartments, penthouses and whole homes on the residential side. What sets them apart is that they don’t hand a design over halfway. They specify it, document it, procure it and manage the installation themselves.

I’ve worked with them for about ten years, mostly on brochures and print collateral. I also built their previous website, on a WordPress theme, roughly a decade ago.

Nothing on it was broken. The problem was that it had quietly aged out from under them. Information had gone stale, the copyright line still read 2018, and nobody at the studio had the time to keep it current — which is the usual way a site stops reflecting the business it belongs to. Ten years is a long run for a themed WordPress build, and it had come to the end of it.

There was a second, bigger gap. Noble House’s work is visual and it is the entire argument for hiring them, but the old site showed it as a three-image carousel with no individual project pages behind it:

Four menu items. Twelve projects’ worth of finished work, and nowhere to actually look at any of it.

They also had nothing addressing the fact that they travel. The studio is in Bundall but the work runs up and down the east coast, and the old site gave someone searching in Brisbane or Cairns no reason to think Noble House would come to them.

The Solution

I rebuilt the site on Astro — static, no database, no admin login to attack — and took on the design, build, copywriting, keyword research and SEO. The brief was a new look and feel, and a proper way to show the projects.

Every project gets its own page

Twelve projects, six commercial and six residential, each with a dedicated page rather than a slot in a carousel. The projects index filters between all, commercial and residential, and every tile carries the project name, the type of work and where it is — Rydges South Bank, Jewel Residences, Kings Beach Penthouse, Mount Martha, Dawn Broadbeach, Peregian.

Naming the type of work on each tile does more than it looks like it does. “Display suite styling” and “FF&E supply and installation” are the phrases a developer actually uses, and having them attached to real finished projects is the difference between a gallery and evidence.

Location pages that carry real projects

This is the part the old site had nothing like, and the part I’m happiest with.

Noble House work across Gold Coast, Brisbane, Cairns, Townsville and Sydney, and travel further when a project warrants it. So the site has a page for each service in each city — commercial and residential across all five — sitting under service hubs and a locations hub.

The thing that makes them worth having is that they aren’t templated filler with the city name swapped in. Each one carries genuine local context — the Brisbane page talks about South Bank, Fortitude Valley, Newstead and the CBD — and, critically, it pulls in the projects that were actually built in that area. The Brisbane page shows the Rydges South Bank refurbishment. Someone searching for a commercial interior designer in Brisbane lands on a page that names their city and then proves the studio has worked there.

A location page with no local proof on it is just a keyword. A location page with a finished hotel on it is an answer.

Real photography, end to end

Every image on the site is Noble House’s own project photography. No stock, no AI-generated interiors. For a studio whose entire proposition is the quality of what they deliver, generated imagery would undercut the argument the site is making — and the work is good enough that there was never a reason to reach for it.

The build is mobile-first, which matters more than usual here: a lot of this audience is looking at interiors on a phone.

Upkeep, Handled

The reason the last site went stale wasn’t neglect. It was that updating it was a job, and the studio’s time goes into projects.

So Noble House are on the maintenance package: $50 a month covering hosting and unlimited content updates. They send through a new project or a change and it gets done — no per-change quotes, and no working out whether a small update is worth paying for. That calculation is exactly what lets a site drift, and removing it is the only reliable fix I’ve found.

The Results

• 100/100 PageSpeed on both mobile and desktop
• Twelve projects with individual pages, filterable by commercial and residential, replacing a three-image carousel
• Location coverage across five cities — commercial and residential pages for Gold Coast, Brisbane, Cairns, Townsville and Sydney, each surfacing the projects actually delivered there
• A decade of stale content cleared, with a maintenance arrangement that stops it happening again
• All real project photography, no stock and no AI imagery

The site launched on 7 August 2026. Enquiry and ranking data will take a few months to mean anything, so there are no numbers here yet — when there are, and once they’re worth reading, I’ll add them.