Stay in front of the peoplewho already know you.
Search finds you the customers who are looking right now. Social keeps you in front of everyone else — the ones who will need you in three months, and the ones who already bought once. This is the organic side: content, posting and replying. Paid campaigns, including Facebook and Instagram ads, are my separate paid ads service.
A free 20-minute call, no obligation — and you'll be talking to me, not a salesperson.
- 5.0 on Google
- Mandurah, WA — working Australia-wide
- 5.0 on Google
- Mandurah, WA — working Australia-wide
- No lock-in contracts
- You deal with me, not an account manager
Content and campaignsthat lead somewhere.
Posting for the sake of posting is the reason most small business accounts go quiet. Everything here is pointed at either an enquiry or being remembered.
Posts that use your actual work
Your finished jobs, your team, your premises. Real photos of real work outperform stock imagery and templated graphics every time, and you already have the raw material.
A schedule that does not depend on you remembering
Planned and scheduled ahead so the account does not go quiet for six weeks when you get busy — which is exactly when it usually happens.
Comments and messages answered
A question left sitting for four days is a lost customer and a bad look. Someone needs to be watching the inbox, and it should not be you at 9pm.
Reporting that separates reach from results
Followers and likes go in a footnote. The report leads with clicks to your site, messages, and enquiries — the things that pay you.
A profile that stands up to being checked
Plenty of people find you elsewhere and then look you up here before calling. A current, credible account closes that loop; a dead one open since 2022 actively costs you the job.
Groundwork the paid side can build on
Ads run better against an account that already looks alive, and the posts that perform organically tell you what to put money behind. If you want the paid side, that is my separate paid ads service.
Pick the job,then do it consistently.
- Step One
Decide what it is for
Staying credible to people who already know you, and reaching people who do not, are different jobs needing different content. Most social media fails because nobody decided which one it was doing. I pick one to lead with and tell you why.
- Step Two
Build the plan around what you have
I work out the content plan from your actual jobs, premises and team rather than a template calendar, get the accounts tidied up, and schedule far enough ahead that a busy fortnight does not create a gap.
- Step Three
Publish, watch, adjust
Post consistently, answer everything, read what actually earns clicks and messages rather than likes, and shift the mix towards it. You get a monthly summary that leads with the numbers that matter.
You do not need a contentstrategy to begin.
Social gets sold as a calendar, a brand voice and a monthly retainer. It starts with something much smaller than that.
Start with what you already have
You finish work every week that is worth photographing. Before anyone plans a content calendar, the habit worth building is taking two photos on every job — the before and the finished result.
For exampleA landscaper with a phone full of finished gardens could have months of content already sitting in their camera roll.
Then pick one platform and be consistent
One account posting reliably beats four that go quiet in six weeks. Which one depends on where your customers already are, and for most local service businesses that is a shorter conversation than people expect.
For exampleA salon whose clients are all on Instagram would gain nothing from a LinkedIn account, however complete it looks.
Then answer everything, quickly
The highest-value social work is not posting, it is replying. A question left sitting for four days is a lost customer and a bad look to everyone else reading the thread.
For exampleA business answering enquiries within the hour might convert several times better than one replying next week, on identical content.
Worth it for some businesses,a waste for others.
Social is oversold more than any other channel. Here's my honest read on when it earns its place and when it doesn't.
Businesses people choose with their eyes
Anything where the finished result is worth looking at — landscaping, renovations, interiors, salons, food, events. If your work photographs well, social is doing you a favour you are not currently taking.
Businesses that live on repeat custom
If a good chunk of your revenue comes from people buying again, staying visible between purchases is worth more than reaching strangers. This is where social genuinely beats search.
Probably not urgent trades
If someone needs a blocked drain cleared today, they search — they do not scroll. For that kind of work, paid ads and SEO come first and organic social is a distant third. I would rather tell you that than sell you posts.
What my clients say
Every one of these is a verified Google review. Nothing here is written by me.
We have used Lee and Digital Den for over 5 years now for our webpage, and social media, this guy is a guru. Extremely knowledgeable and is the best at what he does. Highly recommended!!!!
Nathan WhiteGoogle Review
The questionspeople actually ask.
Does organic social media actually bring in customers?
Honestly: rarely on its own, and I would rather say so than pretend otherwise. Organic posting is slow and hard to attribute — its real job is keeping you visible and credible to people who already know you exist, and being there when someone checks you out before calling. If you want enquiries you can count from month one, paid ads are where to start, and I will tell you that on the call.
What is the difference between this and your paid ads service?
This is the organic side — content, posting, community, replying to messages. Paid ads covers everything you pay to put in front of people, including Facebook and Instagram ads. They work well together, but they are separate jobs with separate costs and plenty of clients take one without the other.
Is social media the right place for me to spend first?
Often not. If people search for what you do when they need it — a plumber, an electrician, an emergency repair — then paid ads and SEO will beat organic social comfortably. Social earns its place when your work is visual, or when repeat custom and referrals matter more than search.
Which platforms do you work with?
Facebook and Instagram for most local businesses, plus LinkedIn where the customer is another business. I would rather do two platforms properly than five badly, so I will usually recommend cutting one rather than adding one.
Do I need to be in the content?
It helps a great deal, but no. For a lot of small businesses the owner being visible is the single biggest difference between an account that works and one that does not — people follow people. If you would rather not, I build it around your work instead.
What does it cost?
A flat monthly fee, which depends on how many platforms and how much content is involved. There is no ad spend attached to this service — everything you pay to put in front of people sits under paid ads instead, so the two are costed separately and you can take either on its own.
Do you lock clients into contracts?
No. Month to month, no minimum term. Worth saying though: organic social needs a run of a few months before it means anything, so stopping after four weeks will tell you nothing either way.
What happens if I want to stop?
The accounts are yours and always were — I work inside your business accounts, not mine. I remove my access and you keep everything: the profiles, the content and the following. Nothing is held in an account you cannot get into.
Can you do the strategy and leave the posting to me?
Yes, and for some businesses that is the sensible split. I set up the accounts, work out what to post and build the plan; you post it, because it is your work and your voice and you are closer to it than I am. It costs less and it usually reads better.
Do you work with businesses outside Perth?
Yes. I am based in Mandurah and work with businesses across Australia. Social is entirely location-independent — nothing about it needs me to be nearby.
Social Media in your area
Based in Mandurah and working across the Peel Region — pick your area for local detail.
Want to know whether social is worth your money?
A free 20-minute call. If the answer is no, I'll tell you where to spend it instead.
Let's work out if it is.
Tell me how your customers currently find you and I'll tell you honestly whether social would add anything — or whether your money is better spent somewhere else first.
A free 20-minute call, no obligation — and you'll be talking to me, not a salesperson.