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Get found by the people already looking for you.

SEO for small businesses in Perth, Mandurah and across Australia — local rankings, your Google Business Profile, and being visible in AI search. Explained in plain English, with no jargon and no lock-ins.

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  • 5.0 on Google
  • You deal directly with Lee
  • No lock-in contracts
  • Mon–Fri, 8am–6pm

What you actually get

  • Rankings for terms people actually type

    Not vanity keywords with no buyers behind them. I go after the searches that end in a phone call — which usually means the boring, specific ones.

  • A Google Business Profile that works

    For a local service business this is often the single highest-return thing on the list. Categories, services, photos, posts and reviews, set up properly and kept current.

  • The technical problems fixed, not listed

    Slow pages, missing structure, pages Google cannot index, duplicate titles. You get them fixed — not a 40-page audit PDF telling you they exist.

  • Pages written to rank and to read

    Content that answers the question someone actually searched, in plain English. Written for the person first, structured for the crawler second.

  • A monthly report you can follow

    Where you rank, what changed, what I did, and what I am doing next. No dashboard exports, no impressions-and-reach padding.

  • Direct access to the person doing the work

    No account manager relaying questions to a team you never meet. You email me, I answer, and I am the one making the changes.

  • Clear pages AI tools can understand

    AI search still needs useful source material. The basics matter: specific service pages, clear answers, real locations, plain language and a site structure that does not bury the important bits.

  • Proof, examples and useful answers

    Generic “best service” copy gives AI tools very little to work with. Real project detail, FAQs, local context and useful explanations make the business easier to understand and reference.

  • AI search handled as part of the job

    You might hear AI SEO, AEO, GEO or ChatGPT SEO. For a small business the job is simpler, and it is not a separate service: make the site accurate, useful, structured and trusted enough to be found wherever people search.

How it works

  1. Audit and priorities

    I look at where you rank now, what your competitors are doing, and which searches are worth chasing. You get a shortlist ordered by what will move first, not an inventory of everything wrong.

  2. Fix, build and improve

    I work through the list — technical fixes, your Google Business Profile, the pages that need writing or rewriting. This is the part that takes months rather than weeks, and I tell you what is happening as it happens.

  3. Measure and adjust

    Rankings move, competitors respond, and search behaviour shifts. Each month I report what changed and reset the priorities off real data rather than the original plan.

Start small, then build

You do not have to commit to everything at once.

  1. Start with what is already free

    Your Google Business Profile costs nothing and is often the fastest win available to a local service business. Before anyone spends a cent on content, that should be complete, categorised correctly and collecting reviews.

    For instance: A plumber whose profile lists one service and has no photos could be invisible in the map results while ranking fine in normal search.

  2. Then fix what is holding the site back

    There is no point publishing new pages onto a site Google struggles to read. Speed, structure, indexing and internal links come before volume.

    For instance: A site where every page shares the same title tag might have twenty pages competing with each other for one term.

  3. Then build, one page at a time

    One page per real question, published steadily. This is the slow part, and it is the part that compounds — pages written two years ago still bring in enquiries.

    For instance: A page answering "what does a carport cost in WA" would keep earning clicks long after the month it was written.

Who this is for

  • Local service businesses

    Trades, home services, clinics, studios — anyone whose customers search with a suburb attached, or tap the map pack before they scroll. This is where local SEO earns its keep fastest.

  • Businesses that can wait a few months

    SEO is a three-to-six month proposition before it means much. If you need enquiries next week, paid ads are the honest answer and I will say so.

  • Anyone burnt by an agency retainer

    If you have paid for twelve months of reports and cannot say what changed, you are the person this is written for. No lock-in, and reporting you can actually check.

What clients say

Real Google reviews.

  • “Lee assisted me with my Google Business Profile and now it's up and running.”
    Memory DonhorereGoogle Review

Common questions

How long does SEO take to show results?
Three to six months before it means much, and longer in a competitive market. Anyone promising page one in weeks is either targeting a term nobody searches or is about to do something that will cost you later. I would rather set that expectation now than have you disappointed in month two.
What's the difference between SEO and paid ads?
Ads buy you the top of the page today and stop the moment you stop paying. SEO earns a position over months and keeps it working after the spend stops. Neither is better — they answer different questions. If you need leads this week, start with paid ads. If you are building something that compounds, start here. Plenty of businesses run both.
Do you lock clients into contracts?
No. No minimum term and no lock-in. That is unusual for SEO, because the work takes months and a contract protects the agency from a client leaving in month two. I would rather explain the timeline honestly upfront and have you stay because you can see it working.
What happens if I want to stop?
You tell me and it stops at the end of the month you have paid for. The work already done stays done — the pages, the technical fixes and your Google Business Profile are on your site and your account, not rented from me. Rankings will drift over time without maintenance, but nothing gets switched off or taken back.
What does SEO cost, and what affects the price?
It depends on how competitive your market is, what state the site is in, and how much content needs writing. A local trade competing in one suburb is a different job from a business chasing state-wide terms against established competitors. I will give you a number on the call once I have looked at your site — not a menu of tiers to pick from before either of us knows what you need.
Do I need a new website first?
Not necessarily. Plenty of sites are fine structurally and just need the SEO work done on top. If yours is slow, hard for Google to read, or built in a way that fights every change, I will tell you — and rebuilding it may well be cheaper than working around it. I build sites too, so I have an interest here and will say so plainly rather than pretend otherwise.
Will I understand the reports?
Yes. I write them in plain English: where you rank, what moved, what I did, what is next. If a report needs a glossary it is not a report, it is cover.
Do you work with businesses outside Perth?
Yes. I am based in Mandurah and work with businesses right across Australia. Local SEO does need me to understand your area, but it does not need me to be in it — and everything else is location-independent.
Do you guarantee a number one ranking?
No, and nobody credible does. Google does not sell positions and does not take instructions from me. What I can commit to is doing the work that reliably moves rankings, and showing you the movement every month so you can judge it for yourself.
Do I need AI SEO, AEO or GEO as a separate service?
Usually no. AI search visibility belongs inside proper SEO for now. The work is making your site clear, useful, specific and trusted enough for Google, AI Overviews, ChatGPT and similar tools to understand. If the search data changes and a standalone service makes sense later, I will treat it separately then.

SEO in your area

Based in Mandurah and working across the Peel Region — pick your area for local detail.

Tell me what's not working.

A free 20-minute call. I'll look at what you've got and tell you what I'd do first, whether or not you end up working with me.

Lee StokaDigital Den, Mandurah WA
Book a free call0432 792 056