Be in front of buyersby the end of the week.
SEO is the long game. Paid ads are what you use when the van is sitting idle and you need enquiries now — on Google, on Facebook and Instagram, or wherever your customers actually are. Set up tightly, tracked properly, and managed every week so the budget goes on buyers instead of browsers.
A free 20-minute call, no obligation — and you'll be talking to me, not a salesperson.
- 5.0 on Google
- Mandurah, WA — working Australia-wide
- 5.0 on Google
- Mandurah, WA — working Australia-wide
- No lock-in contracts
- You deal with me, not an account manager
Campaigns built to bejudged on leads.
Not impressions, not clicks, not a dashboard. The number that matters is what an enquiry cost you, and everything here exists to make that number visible and then smaller.
Enquiries in days, not months
This is the one thing paid does that nothing else does. Campaigns can be live and bringing in calls within a week of the go-ahead.
The right platform, not all of them
Google for people already searching for you. Meta for people who do not know they need you yet. I pick based on how your customers actually buy, and I will happily tell you one platform is enough.
Only the audiences worth paying for
Most wasted ad spend goes on near misses — DIY researchers, job hunters, other suppliers, or the wrong suburb entirely. Tight targeting and a proper exclusion list keep the budget on buyers.
A budget you set and I stick to
You decide the monthly spend and it does not creep. I tell you before recommending a change rather than after making one, and I never take a percentage of it.
Conversion tracking that actually works
Calls, form submissions and clicks to your number, tracked properly on every platform. Without this you are optimising on clicks, which tells you nothing about whether the phone rang.
A report that names the cost per lead
What you spent, how many enquiries it produced, and what each one cost — per platform, so you can see which is earning its place. That is the number that decides whether to continue.
Set it up right,then cut the waste.
- Step One
Work out what a lead is worth
Before touching an account: what does a job pay you, and how many enquiries turn into one? Without that, there is no way to say whether a $60 lead is a bargain or a disaster — and no way to pick a platform.
- Step Two
Build it properly and launch
Audiences, keywords, exclusions, creative, location targeting and conversion tracking — all set up before a dollar is spent. Then live, usually within a week, on the one platform that fits best.
- Step Three
Cut the waste, weekly
The first month of any campaign contains spend that should not have happened. I read the search terms and placement reports, add exclusions, shift budget to what converts, and keep tightening it.
What properly targetedpaid traffic does.
- A carport company50+qualified leads a month, consistently
A trade business getting most of its work through referrals. The owner had tried Facebook ads without much to show for it — the product was fine, the targeting and the setup were not. I rebuilt the Meta campaigns from scratch with proper audiences, better creative, a landing page built to convert, and a follow-up process so the leads that came in actually got answered.
Read what changed
That figure is one I track for that client every month, not an estimate or an industry benchmark. What it would look like for you depends on your market, your margins and what you can spend — I'll give you a realistic picture on the call, before you commit to anything.
Where the money goes,and why.
Each platform does a different job. The point of this section is that you should almost never be on all of them at once.
Google Ads — search
For demand that already exists. Someone types "emergency electrician near me" and you are the first thing they see. The highest-intent traffic you can buy, and usually the highest cost per click.
Meta — Facebook and Instagram
For demand you have to create, and for retargeting people who visited and left. Cheaper clicks than search and excellent for anything visual, or for an offer people did not know they wanted.
Local and Maps campaigns
Google Local ads put you at the top of the map pack for nearby searches. For a service business working a radius rather than a whole city, this is often the best value on the list.
Retargeting, across both
Most people who land on your site leave without enquiring. Showing them something useful a few days later is the cheapest paid audience you will ever buy, on any platform.
LinkedIn, when the buyer is a business
Expensive per click and worth it only when a single client is worth thousands. If you sell to other businesses I will tell you whether the maths works; usually for a local trade it does not.
And what I will talk you out of
Spreading a small budget across four platforms so none of them get enough data to optimise. One platform done properly beats four done thinly, every time.
When paid makes sense —and when it doesn't.
Paid advertising is the wrong answer for plenty of businesses. Here's how to tell before you spend anything.
Businesses that need leads now
A quiet month, a new location, a seasonal peak, or a van sitting idle. Paid is the only channel that can respond inside a week.
Where a job is worth real money
Clicks on the high-intent terms are not cheap. If your average job is worth a few hundred dollars or more, the maths works. If it is worth twenty, it usually does not.
Businesses that answer the phone
Paid leads go cold in hours. If enquiries sit unanswered until the end of the week, the ads will look like they failed when the follow-up did.
The questionspeople actually ask.
Which platform should I advertise on?
It depends on whether people already search for what you sell. If they do — plumbers, electricians, emergency work — Google Ads first, because the intent is already there. If they do not, or if your work is visual and photographs well, Meta usually wins on cost per enquiry. I will recommend one to start with rather than splitting a modest budget across both.
I tried ads before and they did not work. Why would this be different?
Usually the first campaign was never set up in a way that could be judged: no conversion tracking, broad targeting, no exclusion list, and traffic landing on a homepage. That combination burns a budget reliably on any platform, and it leaves you with no data explaining why. It is not evidence that ads do not work for your business — it is evidence that one was not run properly. I would rather look at the old account with you first and tell you what went wrong than start again and hope.
Will you just set it up and leave it?
No, and this is where most of the value is. Both Google and Meta will happily spend your budget on audiences that will never convert, and both default to settings that make that more likely. Unmanaged accounts drift. Reading the reports and adding exclusions every week is the work.
Do you only do Google Ads?
No. Google Ads, Facebook and Instagram, Google Local and Maps campaigns, retargeting across all of them, and LinkedIn when the buyer is another business. Google is where most of the demand is for local service businesses, so it is where most campaigns start — but it is not the whole service.
How much should I spend?
Enough to get meaningful data in a month, which for most local trades means a few hundred dollars rather than a token amount. Below a certain point you cannot tell a bad campaign from an unlucky one. I will suggest a starting figure based on what clicks cost in your industry and what a job is worth to you, and you decide.
What do you charge to manage it?
A flat monthly management fee, separate from your ad spend, which goes to Google or Meta directly. I do not take a percentage of spend — that would pay me more for recommending you spend more, which is not an incentive you want your ads manager to have. The figure depends on how many platforms and campaigns are involved; I will give you it on the call.
Is paid advertising or SEO better for my business?
Paid if you need enquiries this month; SEO if you are building something that keeps working over years. Paid stops the day you stop paying; SEO takes three to six months to mean anything. If the honest answer for you is SEO, I will tell you that, even though this is the ads page. Most businesses that can afford both do both.
How is this different from your social media service?
Everything paid lives here, including Facebook and Instagram ads. My social media service is the organic side — content, posting, community and replying to messages. They work well together but they are separate jobs with separate costs, and plenty of clients take one without the other.
Do you lock clients into contracts?
No. Month to month, no minimum term. You can pause a campaign whenever you like — though pausing and restarting repeatedly does cost you performance, so it is worth committing to a run of two or three months before judging it.
What happens if I want to stop?
The accounts are yours. Everything is set up under your own Google Ads and Meta Business accounts, not sub-accounts of mine, so if you stop working with me you keep the campaigns, the audiences, the history and the data. I remove my access and that is it. Ask anyone who wants to run your ads inside their own account what happens to your history when you leave.
Do I need a new website to run ads?
Not always, but the page you send clicks to matters more than most people expect. A slow page, or one that makes someone hunt for your phone number, will waste a good campaign — paid traffic is the least forgiving traffic there is. I will look at the page first and tell you whether it needs work before you spend anything.
Do you work with businesses outside Perth?
Yes. I am based in Mandurah and run campaigns for businesses across Australia. Ads are location-independent for me and location-targeted for you — I set the radius to wherever you actually want the work.
Paid Ads in your area
Based in Mandurah and working across the Peel Region — pick your area for local detail.
Want to know what a lead would cost you?
A free 20-minute call. I'll look at what clicks go for in your industry and tell you whether the maths works.
Let's get a campaign live.
Tell me what a job is worth to you and I'll tell you which platform fits, roughly what a lead would cost, and what I'd start with. If the answer is that ads aren't right for you, you'll get that too.
A free 20-minute call, no obligation — and you'll be talking to me, not a salesperson.