Swan Gardens Evolution

The Challenge

Swan Gardens Evolution came to us with an existing Squarespace website that needed updates, but the deeper issue was content depth. The site only had a small number of pages, with very little information about the full range of garden maintenance services the business provides across Perth.

After speaking with the owners, it was clear the project needed more than a tidy-up. They needed a stronger structure, clearer service messaging and a website that matched how customers were actually searching for garden maintenance, strata garden care and related services.

Our Solution

We started with research before design. That included a competitor report, keyword research and a new site plan built around the services, locations and industries Swan Gardens Evolution needed to be visible for.

From there, we completed the sitemap, wireframes, design, copywriting and Astro development. The project also included Google Business Profile creation, tidying up the existing site and subscriptions, and turning a thin Squarespace presence into a much larger, more useful website.

Key features included:

• Competitor and keyword research to understand the Perth garden maintenance search landscape before planning the site
• A new sitemap and page wireframes so every service, location and industry page had a clear purpose
• Detailed service pages covering garden cleanups, lawn care, hedging, pruning, mulching, planting, fertilising and more
• Location pages built to support discovery across Perth suburbs and service areas
• Industry-specific pages for strata, commercial, rental and residential garden maintenance audiences
• Copywriting and design that positions Swan Gardens Evolution as reliable, professional and easy to enquire with
• Astro development for a fast, modern static website without the bloat of the previous platform
• Google Business Profile setup to support local visibility alongside the new website

The Results

The new Swan Gardens Evolution site launched after a three-week turnaround, which was a strong result for a project of this size and scope.

It is still early days, but the business now has a much stronger foundation for local discovery and customer education:

• Visitors can now explore the full list of services instead of landing on a minimal website with limited detail
• Service pages explain what is included so potential customers can understand the fit before enquiring
• Location pages support Perth-wide discovery for people searching by suburb or service area
• Industry pages speak directly to strata, commercial, rental and residential needs
• A faster Astro build gives the site a cleaner, more maintainable base for future growth
• Google Business Profile creation gives the business another important local visibility asset